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lundi 20 août 2018

Info Post
By Patrick Perry


Concerts are a fine way to give a live performance to an audience. These can be arranged in different ways and different settings. They provide the opportunity to showcase what you have to your target audience. It is an opportunity that must be well utilized. The support of a concert promoter is very handy when it comes to the success of a concert. A lot goes in the preparations and it is only sensible that the concert is well attended.

Considering what the professional does would make it easy to understand the value they bring in. They are the ones who inform the public about the planned live performance. They draft all the advertisements and marketing tools that will be used to inform about the performance. They realize that they need to send out this information in a way that the public will want to attend and thus buy the tickets that are on sale.

Besides selling the function, they also provide the support the performer needs to bring their best game. Live performance is a platform where the artist shows their face to their fans. The performance must be the best ever. It must supersede all the other versions fans have heard before. The performer must therefore have ample time to prepare for the event. They can only do so when they are not running around with the other logistical arrangements.

The promoter thus lifts the burden from the artist or performer completely. They run the show in terms of ensuring it is well publicized and promoted. They advertise and arrange bookings for attendees of the event. They run the errands needed at the venue of such a show from time to time. They take charge of all arrangements to ensure the success of an event.

As you have noted, the job of a music promoter is not easy. It requires a lot of coordination and planning. Besides the formal education, they also need soft skills like negotiation, teamwork, attention to detail and organization. They need to bring in all these to ensure the event is well planned and booked as anticipated.

The business training will also enlighten them on how to handle people. Theirs is more of an interaction and they meet all kinds of people. They must know the best approach that would work for every kind of person. They need the inputs of every person involved in planning the event and they need to piece these together so that they can come up with a favorable decision.

They also need to agree with the artist on the dates and venues. The promoter would not just plan an event on their own making and invite an artist. Artists are busy and so they must look into the schedule together. They, however, will be the ones who negotiate on fees and determine ticket prices for the event. They need to know how this is done.

They also take care of the performer. They arrange his travel and lodging at the venue. They do everything possible so that the performer is relaxed and able to give their best performance. The promoter also arranges the logistics for sound checks and determines the duration of the performance.




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