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lundi 26 novembre 2018

Info Post
By Raymond Clark


Videos are powerful and effective marketing tools for businesses. It is a medium on the rise and has connected brands with millions of people worldwide. Startups using this medium make their debut incredibly powerful and successful. Choosing a video production Charlotte Charlotte is a daunting challenge. Here is a guideline to help you find a team that will offer a superior product.

The first tip is to understand your project and have clearly defined goals. Since every project must have a target audience, it is essential to understand the needs and preferences of your audience. It is easier to find a good company for your project when you have this information. The company should clearly understand your goals and be able to achieve them. It is an added advantage if the team is familiar with your business and its operations.

Have a look at their most recent projects. Most companies will have a demo reel on the homepage of their website. Do not be dazzled by this demo reel, dig deeper to see their recent projects from the first draft to the final product. Most companies do not have their most recent work on the website but it can be viewed on their social media pages. Visit their Facebook, Vimeo or Twitter to check their work and determine if they have the necessary skills to take care of your project.

Define your budget and get estimates from different companies. Your budget should be realistic for the type of project you have in mind because you will get what you pay for. Since prices vary wildly, it is advisable to get quotes from at least three companies and know what is reasonable.

Every project should follow a schedule and have a timeline. The product should be ready before the expected release date. Talk to the company about a potential timeline that can be followed to ensure deadlines are not missed. Companies will have a lot on their table hence may not be able to immediately begin working on the project. This should be made clear as well as any foreseen factors that may cause delay.

You want to find a creative team that can create a funny and informative video that will attract more attention. The team should be able to use the current trends to tell your story. For a live recording, the setting and location should relate to the project.

Talk to the company's previous clients. This may seem like a no-brainer but most people ignore it. Ask the company for a few references and their contacts during the consultation. You can also search the company on Google and look at the reviews left by customers. Positive ratings and quality reviews show the team has offered quality services to businesses.

Conduct interviews on your top choices after you have completed your research. You can email the companies to schedule a phone call or a face to face meeting. Ask as many questions as you have to understand how your project will be handled and what to expect.




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