Fashion merchandising is unique in the sense that it covers two different industries. While it's important for those majoring in this topic to be aware of fashion trends, both old and new, it's just as vital that they know the business side of things as well. If they're able to cover these areas, success won't be far behind. However, if you'd like to ensure the success in question, here are some of the do's & don'ts of fashion merchandising to be aware of.
DO seek the best education possible. Fashion merchandising is a great field to become involved in, but you must know that school is required to get the most out of it. Fortunately, depending on where you live, you might be close to various institutions that either have fashion majors or are entirely focused on said major. The Fashion Institute of Technology is a great example. Before anything else, the right education must be obtained.
DON'T let the fashion world pass you by. One of the biggest responsibilities of a fashion merchandiser is to be aware of trends in the fashion world. What this does, in theory, is help you pivot so that you can be on top of your game at all times. When you let the fashion world pass you by, you deprive yourself of information that can help you. If you don't know about the latest sweet 16 dresses, for example, how likely are you to sell them?
DO present yourself in the right way. Sometimes, all it takes to sell a product is for the salesperson to look the part. The same logic applies to fashion merchandising, which means that you should always dress to impress. Of course, the right attire is largely dependent on what you'd like to sell. For example, if the goal is to sell wedding dresses, a more elegant yet professional attire goes a long way. Presentation can help anyone make waves in the fashion merchandising industry.
DON'T forget to assess your competitors. When you're in a profession that's as busting as fashion merchandising, you're going to have many competitors to watch out for. If you'd like to best them, make it a point to assess their business endeavors. Everything from how they price their items to the brands they have on sale must be accounted for. The more that you know about your competition, the more likely it is that you can outsell them.
DO seek the best education possible. Fashion merchandising is a great field to become involved in, but you must know that school is required to get the most out of it. Fortunately, depending on where you live, you might be close to various institutions that either have fashion majors or are entirely focused on said major. The Fashion Institute of Technology is a great example. Before anything else, the right education must be obtained.
DON'T let the fashion world pass you by. One of the biggest responsibilities of a fashion merchandiser is to be aware of trends in the fashion world. What this does, in theory, is help you pivot so that you can be on top of your game at all times. When you let the fashion world pass you by, you deprive yourself of information that can help you. If you don't know about the latest sweet 16 dresses, for example, how likely are you to sell them?
DO present yourself in the right way. Sometimes, all it takes to sell a product is for the salesperson to look the part. The same logic applies to fashion merchandising, which means that you should always dress to impress. Of course, the right attire is largely dependent on what you'd like to sell. For example, if the goal is to sell wedding dresses, a more elegant yet professional attire goes a long way. Presentation can help anyone make waves in the fashion merchandising industry.
DON'T forget to assess your competitors. When you're in a profession that's as busting as fashion merchandising, you're going to have many competitors to watch out for. If you'd like to best them, make it a point to assess their business endeavors. Everything from how they price their items to the brands they have on sale must be accounted for. The more that you know about your competition, the more likely it is that you can outsell them.
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