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dimanche 8 mai 2016

Info Post
By Linda Williams


A record label is a company that artists sign with to record their music. A label is entitled with the duty of marketing, managing brands for artists, distributing music videos and sound tunes as well as making sure that the copyright of the artists work are adhered to. A label such as Canadian record label also manages trademarks.

It is the responsibility of an artist to know the different kinds of labels that are operating in the art industry. Most successful artists opt to consult with their lawyers before settling for a given company. An informed decision is made before an artist starts to work with a given company.

There exist three major categories of record brands. One of them is known as major, the second one is known as major-minor and the last is known as independent. A major label is associated with an international brand name, and there are four known such international labels. BMG, Universal Music Group, SONY and Warner Music Group are the big four labels that a major uses to distribute its products.

The medium sized labels are known as Mini-majors. They are owned by several major labels. They are associated to the major labels and do all their business through them. Thus it means that they are also affiliated to the big four. The last one is the independent record company which does its business without being in business with any other major or international brand.

The relationship between the artist and his label is often strained. An artist would prefer to keep his or her art intact. Alterations are not supposed to be made by anybody else. Many companies on the other hand find it necessary to make some change to the work, say changing the title in order to increase the chances of selling the art more efficiently. If these changes are not done after good consultation and agreement between the company and artist, conflicts usually arise. It is thus very important to have a bidding contract as you record with a certain brand.

Due to the rise in the many ways of using the internet, many of these artist signing companies have experienced their fair share of difficulties on the market. It has become easier to share files over the internet making it possible for artists to do their own marketing and selling through the web at a much lower cost.

Labels have found new techniques of remaining useful and operational, because although the internet is a cheap way of distributing the music recording and videos, the returns are little. Especially when dealing with well established artists. They sign new deals with their artists that are friendly and more profitable.

Decision making in terms of which company to sign in with as an artist is crucial. A Good study should be done and performance of different labels evaluated. A company that has been meeting the demands of its artists is one of the good choices an artist can make.




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