If you are a fashion accessory retailer, the key point in driving sales for your business is to ensure that you will be able to attract potential clients into your store. And one of the best ways to achieve this goal is by creating an attractive window display. A creatively decorated storefront can be an effective solution to make customers stop in their tracks and be curious enough to enter your shop.
The challenge of staging this particular kind of visual marketing is knowing the right elements to execute in your store window. For example, when deciding to mount fashion jewelry displays for your business, you need to consider several key points of interest. Take a look at the tips featured below on how you can make this happen.
Be an engaging storyteller. Designers love to tell stories through their creations every season. The trends featured in magazines and on the runway are reflective of what they are trying to say, and you should stay abreast of these trends when trying to come up with a theme for your visual presentations. And remember, you should switch things up every time because fashion is seasonal.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Remember the star of the show. The point of creating a visual presentation is making sure people know what you are selling. Be mindful of what your core products are. Style your jewelry in a way that customers will notice them and not the decorative items that only serves to highlight the items.
Let there be light. It sounds cliche, but good lighting can really make a huge difference when trying to entice people to notice and ultimately buy what you have on display. If you have items featured on a wall shelf as opposed to the front window, move them where there is a better light source available. Nothing will be noticed if nobody can see them.
Think in 3D. Your first instinct when featuring your wares might be to simply place them on flat surfaces like tables. But keep in mind that customers often think about how these items will look when used on the human body, so go for that route instead. Feel free to drape your accessories on busts or mannequins so the effect will be three dimensional.
Be bold and colorful. Another way of creating attention is to use bright colors and themes that will complement your wares. The eye is attracted to anything that stands out. You may do this by making large posters as backdrops, or even selecting clothes that can go with the accessories.
Give yourself some time to experiment with these tips. Mistakes may be made, but that is where you will learn and discover how you can improve upon your styling choices. Once you have completed your storefront display to the best effect possible, then give yourself a pat on the back for a job well done.
The challenge of staging this particular kind of visual marketing is knowing the right elements to execute in your store window. For example, when deciding to mount fashion jewelry displays for your business, you need to consider several key points of interest. Take a look at the tips featured below on how you can make this happen.
Be an engaging storyteller. Designers love to tell stories through their creations every season. The trends featured in magazines and on the runway are reflective of what they are trying to say, and you should stay abreast of these trends when trying to come up with a theme for your visual presentations. And remember, you should switch things up every time because fashion is seasonal.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Remember the star of the show. The point of creating a visual presentation is making sure people know what you are selling. Be mindful of what your core products are. Style your jewelry in a way that customers will notice them and not the decorative items that only serves to highlight the items.
Let there be light. It sounds cliche, but good lighting can really make a huge difference when trying to entice people to notice and ultimately buy what you have on display. If you have items featured on a wall shelf as opposed to the front window, move them where there is a better light source available. Nothing will be noticed if nobody can see them.
Think in 3D. Your first instinct when featuring your wares might be to simply place them on flat surfaces like tables. But keep in mind that customers often think about how these items will look when used on the human body, so go for that route instead. Feel free to drape your accessories on busts or mannequins so the effect will be three dimensional.
Be bold and colorful. Another way of creating attention is to use bright colors and themes that will complement your wares. The eye is attracted to anything that stands out. You may do this by making large posters as backdrops, or even selecting clothes that can go with the accessories.
Give yourself some time to experiment with these tips. Mistakes may be made, but that is where you will learn and discover how you can improve upon your styling choices. Once you have completed your storefront display to the best effect possible, then give yourself a pat on the back for a job well done.
About the Author:
You can find a detailed review of the benefits of purchasing fashion jewelry displays online and view our selection of jewelry displays at http://hangerjewelinx.com right now.
0 commentaires:
Enregistrer un commentaire