Department stores, boutiques, and other retailers often rely on eye-catching displays to attract the attention of customers. In order to effectively create and put together these interesting arrangements of merchandise, it takes skill and knowledge. The professional who is responsible for this task is known as a display artist or a visual merchandiser.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
People who are interested in pursuing a career in this field, first require a high school diploma and then formal instruction at a design school or community college. Educational requirements may vary from one employer to another, and some may offer apprentice-based training in visual merchandising but generally it is recommended that one should attain a suitable degree or diploma from a post-secondary institution if he or she wishes to be considered equally for advancement in the future.
Students in this trade can choose to complete either a two-year Associate Degree or four-year Bachelor's Degree program in visual merchandising. The former provides a basic knowledge of how to effectively conceptualize and execute store layouts and displays and implement the key elements of design, while the latter builds on this skill by studying it more in depth, giving the student a more detailed knowledge and more creative tools to work with.
One component of most visual merchandising courses is market and trend analysis. This is important, as it plays a vital role in determining how the merchandiser should arrange the store and its goods to garner the attention of shoppers in a way that speaks to their current needs and interests. Since this is a very "hands-on" type of work, most schools offer co-op or apprenticeship options as part of the program so students can learn by doing.
Growth of this field is expected as the number of retail establishments continues to multiply, creating additional employment for those in this profession. Stores rely on the skills of talented merchandisers to create an environment that will draw and retain shoppers on a consistent basis, making these professionals in demand.
Many people employed as visual merchandisers receive an above-average salary. As with many other professions, those starting out will typically earn less, since pay is often commensurate with years of experience and educational background, so it's worthwhile investing in additional training, and to seek out every possible work opportunity.
An average work week for a merchandiser is about 35 to 40 hours, although deadlines may call for more time to be invested. Some professionals will choose to freelance for various clients and possibly start up their own business once their client base is sufficient. Designers who work for one store may eventually be promoted to supervisory or managerial positions as they prove themselves capable of running the visual merchandising department.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
People who are interested in pursuing a career in this field, first require a high school diploma and then formal instruction at a design school or community college. Educational requirements may vary from one employer to another, and some may offer apprentice-based training in visual merchandising but generally it is recommended that one should attain a suitable degree or diploma from a post-secondary institution if he or she wishes to be considered equally for advancement in the future.
Students in this trade can choose to complete either a two-year Associate Degree or four-year Bachelor's Degree program in visual merchandising. The former provides a basic knowledge of how to effectively conceptualize and execute store layouts and displays and implement the key elements of design, while the latter builds on this skill by studying it more in depth, giving the student a more detailed knowledge and more creative tools to work with.
One component of most visual merchandising courses is market and trend analysis. This is important, as it plays a vital role in determining how the merchandiser should arrange the store and its goods to garner the attention of shoppers in a way that speaks to their current needs and interests. Since this is a very "hands-on" type of work, most schools offer co-op or apprenticeship options as part of the program so students can learn by doing.
Growth of this field is expected as the number of retail establishments continues to multiply, creating additional employment for those in this profession. Stores rely on the skills of talented merchandisers to create an environment that will draw and retain shoppers on a consistent basis, making these professionals in demand.
Many people employed as visual merchandisers receive an above-average salary. As with many other professions, those starting out will typically earn less, since pay is often commensurate with years of experience and educational background, so it's worthwhile investing in additional training, and to seek out every possible work opportunity.
An average work week for a merchandiser is about 35 to 40 hours, although deadlines may call for more time to be invested. Some professionals will choose to freelance for various clients and possibly start up their own business once their client base is sufficient. Designers who work for one store may eventually be promoted to supervisory or managerial positions as they prove themselves capable of running the visual merchandising department.
0 commentaires:
Enregistrer un commentaire